I've always been advised "Don't run before you can walk" and in putting together a business deal for a new industry sector it certainly seems wise to start small. After all, the key players don't yet know each other and it's wise to let revenue grow, trust develop and to minimise the investment required. It's not just financial; the more features we add to the opportunity, the longer it will take to get all the agreements straight.
However, as I spent the latter part of the afternoon drafting an outline paper for the CEO of one of our proposed partner companies I couldn't help but dream of where all this could lead; and set some markers for the future that others can begin to grasp, too.
