High profile stories such as Chrysler's Twitter fail are intriguing, even amusing, but they lack the immediate, tangible impact of real numbers. 'All' that happened was the removal of a tweet, an employee and a media agency from the Chrysler account. Within 24 hours. And then a backlash from the Twitterverse against @ChryslerAutos for over-reaction...
There are real numbers in there if you look for them, together with some level of damage to the brand.
But yesterday The Guardian reported a multi-million cut in funding to football group 'Supporters Direct' as a result of controversial, offensive, tweets by their Chief Executive, and his poor response to the critique.
Bottom line: take social media seriously! Think before you post, tweet, Like or link. What might your customers, competitors, regulators and others make of this specific content; and what does the aggregate of all your mini-snippets of social publication reveal about your and your organization's intentions and capabilities?
Get more like this
There are real numbers in there if you look for them, together with some level of damage to the brand.
But yesterday The Guardian reported a multi-million cut in funding to football group 'Supporters Direct' as a result of controversial, offensive, tweets by their Chief Executive, and his poor response to the critique.
Bottom line: take social media seriously! Think before you post, tweet, Like or link. What might your customers, competitors, regulators and others make of this specific content; and what does the aggregate of all your mini-snippets of social publication reveal about your and your organization's intentions and capabilities?
Get more like this
