For example, one of this week's innovations is that the John F Kennedy Presidential Museum in Boston MA has started to tell the story of the first 1,000 days of the President's days in office on Twitter, the micro-blogging service.
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“And so, my fellow Americans: ask not what your country can do for you--ask what you can do for your country.” #JFK50
Kennedy1961 Kennedy1961
“All this will not be finished in the first one hundred days. Nor will it be finished in the first one thousand days...But let us begin.”
Expect to see other NGO and not-for-profit sector organizations copy the idea and try to develop their own audience.