Setting the highest standards of trustworthiness.
Regarding every business commitment to be as binding as an oath.
Believing in a quiet style of living, decent but frugal.
Avoiding quarrels.
Regarding war as always wrong.
Having a moral obligation to give fair value: high quality with moderate prices. (Low margin; high turnover)
These are some principles that I want to take forward into our own version of IBM's "Business Conduct Guidelines."
