I might be the 'navigator' steering the ship to a destination with the cargo and crew, but I need some maps or charts to navigate by. They don't always show every detail but they help to plan the course.
We've spent days in meetings batting ideas around and polishing them up. But the down-side is that we might be talking ourselves into believing that this will work effortlessly.
So we've got Donna Gordon helping us out. I think she once described herself to me as a "professional sceptic", someone who pulls together a whole host of research data to back up business and marketing plans and ideas.
She's produced pages of facts and analysis for me and helped with a major section of the business plan that we are putting together. Invaluable! Of course this doesn't guarantee success but it certainly helps to reduce the risk of failure.
